History | W. Ulrich GmbH


W. Ulrich GmbH was founded in 1932 in Bombay, India, by Mr. Werner Ulrich. As an independent sales organisation it became part of the East Asian distribution network of the then Byk - Guldenwerke chemical company AG, Berlin as well as of Ets. Coutelier - Freres, Brussels.

Messestand ALT

The company was established at the German trade register on August 1, 1948 in Munich and on January 30, 1952 in Berlin.

Despite of a difficult environment for newly established trade companies in the chemical field W. Ulrich GmbH even then had a very broad sales range. Among others it included potash and lactic acid from East Germany, camphor from India, tannic acid from Scotland and vinegar from West German production.


The expansion of business activities and a steadily growing need for space required relocation of its headquarters to Steinebach/Wörthsee in 1975, Inning/Ammersee in 1982 and finally Eresing / Landsberg, Lech where W. Ulrich GmbH established their new operating facilities in 1996 with production, high bay warehouse and office space. In 1988 the company had changed its legal status to a company with limited liability (GmbH).


Ulrich GmbH today has a comprehensive distribution network for a wide range of raw materials for key industries within the food, pharmaceutical and cosmetic sector which are acquired from renowned manufacturers worldwide.

In addition W. Ulrich GmbH produces its own range of special components for the paint and coating industry which is distributed in many countries within Europe and overseas.

Furthermore W. Ulrich GmbH developed in 1990 a new, environmentally friendly series of care and cleaning products for use in private homes as well as for industrial application.

More than 50 products are now distributed in various countries either under our own brand name - Ulrich Natürlich - or under private label for distinguished customers (www.ulrich-natuerlich.com).

We also put special emphasis now for several years on customized consultation and distribution of a wide range of high quality oils for the food and cosmetic industry.

Through a variety of certifications as well as thorough training of our staff we take pride in being a competent and fair partner for our customers.


As an independent mid size company we put our highest emphasis on quality and environmental consideration of our products .

Comprehensive consultation as well as a service oriented and customer friendly sales approach enjoy our utmost priority.

Pursuing these basic principles for more than 90 years we continue to strive to be a trustworthy and reliable partner for our customers now and in the future.